CLARA DYRHAUGE

Art director, Clara Dyrhauge, is not only a warm-hearted person and a friend - she is also a truly creative soul. In this edition of SALON, we have therefore invited Clara to share her thoughts on artistic and aesthetic discovery. With a new chapter in her life as an independent art director, she recently spent six weeks in New York, after which we had the chance to sit down to get insights into her creative universe.

This fall, you spent six weeks in New York. What exciting projects or experiences were you diving into while being there?

"I spent 6 weeks in New York this past fall to work and of course to enjoy the beautiful city. Among other things I was there to launch my new creative studio with my friend and business partner, and we had some exciting projects and meetings in the city. Luckily I was there long enough to explore lots of good food, art and touristy attractions as well"

MS Salon speaks about the idea of continuous artistic discovery. How would you describe your own experience with artistic discovery?

"I think my artistic discovery has been an ongoing process of curiosity, experimentation and connection with other people. I find that every project and collaboration brings something new to my understanding of my creativity and expression. It is less about reaching a specific point and more about embracing the process itself - I am trying to learn how to let go and let each experience shape my perspective continuously"

In your opinion, where does authenticity in aesthetics come from?

"With trends constantly coming and going, I think authenticity in aesthetics comes from having the courage to stay connected to your creative core but still never being too proud to learn from others. It is about evolving with time but remaining true to your unique perspective. These days, the true art lies in maintaining that balance—being open to change while staying rooted in your vision. But that is of course easier said than done"

Is there any form of art or piece of art that has had a particular impact on the way you see the world or approach your work?

Different artforms inspire me in different ways. While I sometimes find abstract art and sculptures the most aesthetically pleasing, photography deeply influences my creative approach in my work. During my time in New York, I was especially inspired by Donald Judd, Isamu Noguchi, and Richard Serra who all work three-dimensionally. Seeing their work in person, especially the Judd Foundation, was incredible. It brought a deeper understanding of their creative processes and how powerful space and materials are. It reminded me to keep implementing the physical and analogue processes in my work.